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Our Story

From Doing Marketing Tasks to Connecting the Whole System.

SoxialWeb began in the freelance and startup economy, where businesses often hired someone to build a website, write content or run ads before deciding how those activities would contribute to sales.

That experience shaped our approach. A good-looking website is not enough. More content is not enough. Even high engagement may not translate into qualified opportunities.

Businesses need messaging that fits their buyers, conversations that reveal real needs, and a conversion experience that makes sense.

Today, we connect these capabilities through our integrated Conversation-to-Conversion implementation approach.

What the Name Means

The Social Web Was Never Supposed to Be a One-Way Street.

People ask questions, compare experiences, share concerns and make decisions through conversations. We believe businesses can participate usefully in those discussions rather than simply broadcast promotional messages.

Our work combines that belief with practical marketing, design, analytics, technology and commercial discipline.

Our Approach

Clarity Before Complexity.

We begin with the buyer, the offer and the business objective. We identify the gaps that matter most, recommend an appropriate scope and track the results we can responsibly attribute.

We use AI where it helps improve research, productivity and execution. We do not confuse automated activity with genuine relationships.

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The Founder

Built on Firsthand Startup Marketing Experience.

SoxialWeb was founded by Gerald Corteza, a marketing strategist whose work with startups and service businesses has informed the company's evolution from individual marketing services to more connected acquisition systems.

His ongoing work in Conversation Marketing and Social Conversation Engineering informs how SoxialWeb approaches commercial conversations today.

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People and Capabilities

A Team Built Around Strategy and Delivery.

Our work brings together strategy, marketing operations, creative production, design, content and workflow automation. Each engagement is scoped around the capabilities needed rather than a fixed bundle of activities.

Nicole Orlina

Marketing Strategist

Nicole Orlina

Marketing Strategist

Nicole knows how to turn big ideas into marketing that means business. Blending creative thinking with strategic know-how, she connects the dots between brands and audiences, crafting campaigns that capture attention, spark interest, and turn curious prospects into happy customers.

Kristine Corteza

Group Account Manager

Kristine Corteza

Group Account Manager

Kristine is the glue that keeps clients, creatives, and campaigns together. With a knack for making things happen, she turns ambitious plans into coordinated action, keeps everyone on the same page, and makes sure every project gets the attention it deserves.

Luis Brillantes

Director of Operations

Luis Brillantes

Director of Operations

Luis is the guy who keeps the wheels turning—and makes them turn smarter. From managing people and projects to building clever automations, he's our go-to problem solver who turns complicated processes into smooth operations, keeping the team productive and great ideas moving forward.

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Relationship to Conversation Economy

Commercial Practice Informed by a Larger Idea.

Conversation Economy is the broader thesis and movement exploring the commercial role of meaningful conversation. Conversation Marketing is the proposed professional discipline. SoxialWeb is a commercial implementation environment where related approaches can be applied and evaluated in client work. 

Our Mission

We're on a mission to simplify marketing so no startup will ever fold because of it.

Our Vision

We see a world where startup businesses thrive, ideas come to life, and opportunitites abound

Core Values

Loan terms are agreed to by each party before any money is advanced.A loan may be secured by collateral such as a mortage or it may be unsecured such as a credit card

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Each day is a learning day.

We never think we already know everything. We don't stop at imporving on what we already know. We work half the time and spend the rest learning

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We're in the business of creating businesses

We know we win when our customers do. That's why we help solve customer challenges as if they were our very own, and tackle them with the same fervor and dedication

Vector (1)
Pay it forward

We all got started with more knowledgeable and experieced people looking out for us. So we take every chance we can get to guide newer team member and help them achieve first successes

Vector (3)
Have a life outside of work

We believe that the quality of work we produce depends on the love we give ourselves. We play to give our best at work.

Vector (2)
Never a piece but a whole

We use our collective smarts as our competitive advantage. Stronger as a team, more brilliat as a company

Discover

Our Journey: From Humble Beginnings to Startup Heroes

Learn about our exciting journey from humble beginnings to becoming the heroes of the startup world.

2012

We officially launched SoxialWeb on Upwork and started helping startups grow their businesses.

2012

2013

We expanded our team and services, providing even more comprehensive marketing solutions to our clients.

We expanded our team and services, providing even more comprehensive marketing solutions to our clients.

2015

We achieved significant milestones, helping numerous startups achieve unprecedented growth and success. This year gave birth to one of our very first long-term client who continues to be with us up to this day.

We achieved significant milestones, helping numerous startups achieve unprecedented growth and success. This year gave birth to one of our very first long-term client who continues to be with us up to this day.

2023

We continue to innovate and evolve, staying at the forefront of marketing strategies and technologies.

We continue to innovate and evolve, staying at the forefront of marketing strategies and technologies.

2024

We aim to expand our reach and impact, empowering even more startups to achieve their marketing goals.

We aim to expand our reach and impact, empowering even more startups to achieve their marketing goals.
Our experience with SoxialWeb has been nothing short of exceptional. They have helped us increase our online visibility and attract more customers. Their strategies are innovative and their team is highly knowledgeable.
Group 70

Spencer Dormer

Marketing Director, Dynamics G-Ex Pte Ltd.

Our experience with SoxialWeb has been nothing short of exceptional. They have helped us increase our online visibility and attract more customers. Their strategies are innovative and their team is highly knowledgeable.
Group 70

Spencer Dormer

Marketing Director, Dynamics G-Ex Pte Ltd.

Our experience with SoxialWeb has been nothing short of exceptional. They have helped us increase our online visibility and attract more customers. Their strategies are innovative and their team is highly knowledgeable.
Group 70

Spencer Dormer

Marketing Director, Dynamics G-Ex Pte Ltd.

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